“If we want users to like our software, we should design it to behave like a likable person:
respectful, generous, and helpful” — Alan Cooper
APS Care APP
Helping antiphospholipid syndrome patients manage and control their life
Understanding Real Estate Finance in Egypt
UX research study aimed at gaining insights into real estate purchasing and financing behavior in the Egyptian market.
Carantee APP
Creating a revolutionary application to streamline the process of car inspections for mechanics and automotive professionals.
PostEX identity design
Case study of the strategic journey in formulating the brand design for PostEX, an innovative one-day courier service designed specifically for small businesses in Egypt.
Vehicle Report
Empowering used car buyers with precise information about car condition, accurate valuation, and total ownership costs to make informed decisions and negotiate better prices.
Carantee Identit design
Story of Crafting Carantee’s Brand Design: Simplifying Car Inspections for Mechanics and Automotive Pros
Chefaa App Cognitive walkthrough
A comprehensive Cognitive walkthrough study to evaluate the usability, accessibility, learnability, and overall user satisfaction of the Chefaa app
Redesign of Happy Calendar
Combining Behavioral UX and Usability Testing Data to Optimize Happy Calendar
Cultural Transformation
Use design thinking to identify areas where the culture can be enhanced to better support innovation and growth.
Athena DX
Creating a drag-and-drop, no-code platform for automating business processes with advanced logic.
While most of my work and projects are confidential, I’m happy to discuss them further if you’re interested.
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Have a project in mind?
Do you have a great idea, a tricky problem, or want to boost your company with design thinking? I’m here for you! Whether you’re ready to bring your concept to life, need help with user research, want design thinking training, or want to say hi – feel free to reach out.
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