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PostEX design system
PostEX design system
PostEX design system
PostEX design system
PostEX design system
PostEX’s strategic journey in formulating its brand design was crucial in establishing a strong identity and positioning itself as a reliable, efficient, and customer-centric courier service provider in the Egyptian market. This case study delves into the strategic steps taken by PostEX to develop its brand design and create a lasting impact in the minds of its target audience.
Understanding the Market
Before starting the brand design process, PostEX extensively researched the Egyptian market to understand small businesses’ needs.
The findings showed a rising demand for courier services tailored to small businesses, emphasizing affordability, flexibility, and personalized customer care.
Brand Essence
Based on the market insights, PostEX defined its brand essence as Efficiency, Reliability, and Customer-Centricity.
These core values formed the foundation of the brand’s identity and guided all aspects of its design and communication strategies.
Letter P
Box
Trust
Color scheme
#0f77ff
#f6c358
#5dadd8
#7d8c9c
#132534
Typography
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Raleway
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Icons
Illustrations
Business card design
Business card design
Business card
Waybill
Waybill
Waybill
Banner
Banner
Banner
Social media
Social media
Social media
Poly Mailer
Poly Mailer
Poly Mailer
Cardboard boxes design
Cardboard boxes design
Cardboard boxes design
Tall Corrugated
43x23x86 CM
Size M
51x41x41 CM
Website
Website
Website
Conclusion
Through a strategic approach to brand design and communication, PostEX successfully transformed the landscape of small business logistics in Egypt. By aligning its brand values with the needs and aspirations of its target audience, PostEX emerged as a trusted partner for small businesses seeking to compete in a rapidly evolving marketplace. As PostEX continues to expand its footprint and enhance its service offerings, its strategic brand design journey serves as a testament to the power of innovation and customer-centricity in driving business growth and differentiation in the logistics industry.
Have a similar product?
If you're in the process of creating a product and need assistance with crafting its identity, whether it's branding, messaging, or design, don't hesitate to reach out to me. I'm here to help you brainstorm, refine ideas, and develop a unique identity that resonates with your target audience. Your product's identity is crucial for its success, and I'm excited to collaborate with you to bring your vision to life.
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